POW! WOW! Worcester has named Redemption Rock Brewing Co. of Worcester its official craft brewery for the nonprofit’s 2021 art festival, the two organizations announced recently.
Through the partnership, Redemption Rock will brew the official beer of the festival, to be announced at a later date.
The festival is set to take place from Aug. 13-22.
This marks the second partnership between POW! WOW! and Redemption. In 2019, POW! WOW! curated five artists to provide artwork for Redemption Rock labels, per the announcement.
The two organizations will team up later in June for a dog-themed event to take place at Redemption Rock, dubbed BOW! WOW! Worcester. Aimed at dog lovers, the festival will take place from June 25 to June 27 and will feature vendors and dog-oriented events. More details about the event are available on Redemption’s website.