About Stuff Made in Massachusetts

Since 2016, New England Business Media has produced the young person’s Guide to Cool STUFF Made in Massachusetts. Initially published in Central Massachusetts, the publication expanded to statewide in 2018 with three editions: Eastern MA STUFF, Central MA STUFF and Western MA STUFF.

TO BE PART OF THE 2019/20 EDITION OF STUFF CALL MARK MURRAY TODAY AT 508-755-8004 X227 OR EMAIL at mmurray@wbjournal.com 

The Cool STUFF brand is a multimedia effort to educate and inspire today’s youth – and tomorrow’s workforce – about career opportunities in the manufacturing industry. The cornerstone of our efforts is an annual print magazine, distributed to middle school, high school and college students as well as adults considering a new career paths and training in manufacturing. In order to keep the effort up year round, the print publication is complemented by a regular STUFF e-newsletter as well as daily social posts and a website pulling all the content together in one place.


The goal of Cool STUFF is to highlight what makes manufacturing an attractive career option. The publication and website feature profiles of top manufacturing firms showcasing who they are, what they make, and the different kinds of jobs available in each company. This special publication is delivered directly to students as well as through each region’s workforce centers and other manufacturing partners. It is widely distributed during Manufacturing Month events each October, and is direct mailed to the region’s manufacturers.

Cool STUFF is a powerful awareness and recruitment tool for the manufacturing industry, and the STUFF website, e-newsletter and social feeds will help keep our audience engaged year round.

  • If you’re a manufacturer who wants to raise your profile and be part of a new recruitment/workforce development effort in Massachusetts, make sure your company has a profile in Cool STUFF. Contact Associate Publisher Mark Murray at 508-755-8004 (x227) or email at mmurray@wbjournal.com.
  • If you’re a school or workforce development organization that would like to help distribute STUFF to our target audience of tomorrow’s workforce, please contact Kris Prosser at 508-755-8004 x 286 or kprosser@wbjournal.com.
  • If you’ve got manufacturing news or interesting feature ideas to share with our audience, please send it to Cool STUFF Executive Editor Brad Kane bkane@wbjournal.com.
  • If you’re a business that works closely with manufacturing clients market your services through Cool STUFF is a sure way to reach the top execs in the region’s manufacturing firms and let them know of your expertise and services.

Cool STUFF is published by New England Business Media, a regional business publishing company headquartered in Worcester, Mass. New England Business Media publishes an edition of Cool STUFF in Massachusetts, New Hampshire, Connecticut and Maine. The company is also publisher of four regional business to business publications in New England – Worcester Business Journal, Hartford Business Journal, Mainebiz, and New Haven Biz. For more information on STUFF or our regional business publications, please contact Publisher Peter Stanton at pstanton@nebusinessmedia.com.